Mazda GENUINE ACCESSORIES Manual de usuario

GENUINE ACCESSORIES

Packaging Guidelines

MNAO ACCESSORY OPERATIONS

ACCESSORIES & PACKAGING GUIDELINES

Introduction

The brand Mazda has become a mark of excellence worldwide.

With a rich history in technology development and a wide variety of proven excellent vehicles, Mazda has reached a high level in the

public preference. Its revolutionary rotary engine, the electric, fuel cell and hybrid vehicles, the new rotary hydrogen engine and the finest

auto designs, are milestones in the automobile industry.

The Mazda program of brand identity reflects these achievements and shows its pride in every piece of communication, from ads to

promotional material and parts and accessories packaging.

This manual is a condensed and practical set of guidelines to help our suppliers participate in the Mazda philosophy and achieve the

consistency that will enhance the success of our common business.

Mazda Identification Standards

Since 1998, the new brand symbol of Mazda captures the spirit of the company and its aspirations for the future. It became a preeminent

mark of excellence worldwide.

The brand symbol, together with our corporate logotype, is our word, our signature, a key element in our continuous success. As the

centerpiece around which all other graphics elements must revolve, our corporate identification must be used consistently in all

communications.

The following pages outline the requirements for usage on accessories packaging materials, because there is no element too insignificant

not to fall within these guidelines.

If you have any questions about the policies or guidelines set out in this manual, or have a situation which does not seem to be

addressed in the information presented here, contact the Mazda Accessory Marketing Department.

Use of Mazda Logos and Colors

There is one “Mazda” logotype used for all Mazda accessories and

packaging products.

For maximum impact and clarity, a specific amount of clear space must be

maintained around the Mazda logo. This is a “neutral zone” within no other

graphic elements, such as typography, pictures or borders may appear or

intrude. The clear space around the brand symbol must equal 1/6” or more

of the width, in all directions.

NO element of the logo may be modified in any way. This includes the

size relationship between the logo and brand symbol in the promotional

configuration, and the distance between these two elements.

To maintain the integrity of the corporate image, the logotype should never

be altered or misused. The Mazda logo was designed to stand alone and

must not be used in conjunction with any other logo.

Brand Symbol Colors

ACCESSORIES & PACKAGING GUIDELINES

Logo Usage

Logotype with Brand Symbol

Symbol Colors [ 4 color & 5-Color use ]

2 Colors Restriction

Symbol Silver

PMS 877C

Mazda Blue

PMS PROCESS BLUE

C100% + M30%

Symbol Gray

PMS COOL GRAY 7C

C22% + M15% +

Y11% + K22%

Black White

Black PMS Process Blue K50% White

The authorized Mazda colors provided here have

been carefully chosen for their visual impact,

clarity and identity.They allow sufficient flexibility

in meeting a wide range of printing requirements,

while ensuring uniformity in all accessory and

packaging applications.

The 2 colors are to be used when only 2 inks are

available. These colors maintain the Mazda brand

blue with the contrasting black for a clean, crisp,

overall appearance.

Use of metallic ink on uncoated paper is not

recommended.

Specified Typefaces

Specified typefaces play a particular role in conveying the Mazda brand

message through readable images. The Frutiger font family is designated

as the basic font to unify Mazda accessories and packaging brand. This

includes Frutiger 55 Roman, Bold, Black, Italic and Bold Italic, Frutiger 47

Light Condensed, Frutiger 67 Bold Condensed, Frutiger Light Condensed

Italic, which is simple and easy to read.

Basic Font 1

Frutiger 55 Roman

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 1

Frutiger 65 Bold

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 2

Frutiger 66 Bold Italic

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 2

Frutiger 75 Black

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 3

Frutiger 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 1

Frutiger 67 Bold Condensed

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

Basic Font 2

Frutiger 66 Bold Italic

ABCDEFGHIJKLMNOPQRSTUWXYZ

&?%abcdefghijklmnopqrstuvwxyz

1234567890

ACCESSORIES & PACKAGING GUIDELINES

Fonts

ACCESSORIES & PACKAGING GUIDELINES

Mazda Accessories come in a variety of packaging applications: Carton,

Poly-Bag with Header Card, Clamshell and Tube.

As a general rule, it is preferred to use a 4-color photo of the product for

all accessories packaging, printed or fixed as a sticker (see guidelines and

usage samples indicated in this manual). However, when there are 2-color

ink restrictions, PMS Process Blue and Black must always be used (see

guidelines and samples indicated in this manual).

Carton boxes and tubes should always be white, with Mazda Genuine

Accessories logo printed in Mazda blue and black (see guidelines and

samples indicated in this manual).

Header cards for bags, and clamshells should have a clean, white

background, with Mazda Genuine Accessories logo printed in Mazda

blue and black (see guidelines and samples indicated in this manual).

Consistency dictates that regardless of the type of packaging, all Mazda

accessories and packaging should include these elements: Mazda Genuine

Accessories logo, product label with all the proper information (see label

diagram below), and a marked area for the warehouse picking label sticker.

The guidelines shown here are general, and could be applied to all forms

and sizes of containers. Any question regarding a special packaging not

considered here, should be directed to the Mazda Accessory Marketing

Department.

Types of Packages

PART NUMBER: 0000 8T MS1

DESCRIPTION: Rear Bumper Step Plate

QUANTITY: 1

APPLICATION: CX-7

Part Label - 4” x 2”

Code 39 (ISO / IEC 15388) bar

codes with Mod 43 check digits

Mazda Genuine Accessories packaging should maintain consistency in

design. Elements such as product photography, solid or gradiated color

areas, fonts and logos should maintain the same ratio and balance

whether the application is a carton, poly-bag with a header card,

tube or clamshell.

Throughout this guide, both 4-color process and 2-color pms solutions

are displayed. BOTH formats are acceptable options.These design

variations are illustrated in the following pages.

ACCESSORIES & PACKAGING GUIDELINES

Application

Use the Frutiger 55 Roman reversed to

white. Upper/lower case for product

headline description.

20% screen tint of 4-color image (gradient,

or solid if no image is available. Disregard

overprints and tints), over 100% black

(minus 1/4” shorter than image) 1/4” band

of pms 877C.

Soft 40% gradient of pms 877C from

left-hand side.

Logo placement here.

Tic marks and placement instruction on

one side of box. Placed in clean white area.

100% Black band, 1/4” deep x full length

of front (bleeds left/right).

Soft 40% gradient of pms 877C from

left-hand side.

Use the Frutiger 55 Roman 100% Black.

Upper/lower case for product headline

description.

Frutiger 47 Light

Condensed reversed to

white. Upper/lower case

for bulleted description.

4-color product image,

gradient, or solid here.

Use two-third ratio.

Leave one-third clean

white band at bottom.

Logo placement here.

Design Application

CARTON/BOX SPECIFICATIONS

FRONT:

Basic design principle should be followed per the samples

given here. Mazda logo must print in Mazda blue and black.

Placement is flush right above product name. Product name

should dominate within the white area. Photo, gradient or

solid area is divided by a 1/4”, black band bleeds left/right.

If 2-color only, band should be 100% pms Process Blue.

Placement of bulleted, descriptive text is flush left, within

the upper, left side area and must be clearly legible. Text

knocks out of image if needed for clear readability.

Using 4C Process + pms 877C:

Front should be two-thirds ratio of 4-c product photo or

gradient of 100% pms Process Blue and black, and one-

third clean white space with 60% soft gradient of pms

877C (or 4-c substitute if restriction by ink colors) that

comes from the bottom, left-hand side of white area and

blends to 0%.

(See Diagram 1)

Using 2-Color Only:

If 2-color only, follow basic layout of 4C, except two-third

area will be 100% solid black. Band will be 100% pms

Process Blue.

(See Diagram 2)

Usage Samples

ACCESSORIES & PACKAGING GUIDELINES

SAMPLE OF FLAT DIE OF CARTON

4-c Process + pms 877C spot.

(Not recommended on uncoated stock)

Shown as a flat die with product photo use.

Tic marks for labels should be indicated with

instruction for placement.

Diagram 1

4-color gradient + pms 877C

When no image is available, use this

gradient graphic.

Gradient of 100% black +100%

pms Process Blue use.

2-color: pms Process Blue + Black

Shown with solids, no image use.

4-color Process + pms 877C

When image is available, use this layout.

ACCESSORIES & PACKAGING GUIDELINES

Diagram 3

Back of carton with 4-c process + pms 877C spot.

(Not recommended on uncoated stock)

Shown with product photo use.

Diagram 2

Side (both) of carton with 4-c process + pms 877C spot.

(Not recommended on uncoated stock)

Shown with product photo use.Tic marks for labels should be

indicated with instruction for placement.

Diagram 4

Top of carton with 4-c process + pms 877C spot.

(Not recommended on uncoated stock)

Shown with product photo use.

Diagram 5

Bottom of carton. Prints 100% solid pms 877C.

(Not recommended on uncoated stock)

SIDES:

Follow two-thirds ratio of 4-c photo, and one-third clean white space at

bottom. Product photo, use a 20% screen tint, overprints an area 100%

black (minus 1/4” shorter than product photo), the 1/4” dividing band is

pms 877C. If 2-color only, band should be pms Process Blue. Only one

side of carton should indicate tics and instructions for placement of

picking and part labels.

(See Diagram 2.)

BACK:

Entire product photo bleeds all 4 sides. Placement of bulleted,

descriptive text is flush left, within the left side of product image and

must be clearly legible. Text knocks out of image. Use specified fonts

(See Diagram 3.)

TOP:

Entire product photo bleeds all 4 sides. A gradient overprint of pms

877C should be used to mute back the image, so the main color tones

show as silver. Follow type, logo and band specifications

(see Diagram 4).

BOTTOM:

Entire area prints 100% pms 877C, bleeds all 4 sides.

(See Diagram 5.)

4-color gradient +

pms 877C

When no image is

available, use this

gradient graphic.

Shown with gradient of

black + pms process

blue use.

2-color: pms Process

Blue + Black

Shown with solids,

no image use.

POLY-BAG HEADER CARD SPECIFICATIONS

FRONT:

Mazda logo must print in Mazda blue and black. Placement is

flush right above product name. Product name should dominate

within the white area. Photo, gradient or solid and white area

are divided by a 1/4”, black band bleeds left/right. If 2-color only,

band should be 100% pms Process Blue. Placement of bulleted,

descriptive text is flush left, within the upper, left side area and

must be clearly legible. Text knocks out of image if needed for

clear readability.

BACK:

Entire product photo, gradient or solid, bleeds all 4 sides.

Use one-third photo, and two-third clean white space at bottom.

60% soft gradient of pms 877C (or 4-c substitute if restricted

by ink colors) that comes from left-hand side of bottom white

area and blends to 0%. Use specified fonts. Indicate tics and

instructions for placement of picking and part labels.

(See Diagram 9.)

Using 4C Process + pms 877C:

Follow basic design principle using two-thirds ratio of 4-c photo

of product or gradient, and one-third clean white space at

bottom with 60% soft gradient of pms 877C (or 4-c substitute if

restricted by ink colors) that comes from left-hand side of bottom

white area and blends to 0%.

(See Diagram 6)

Using 2-Color Only:

If 2-color only, follow basic layout of 4C, except two-third area

will be 100% solid black. Band will be 100% pms Process Blue.

(See Diagram 6)

ACCESSORIES & PACKAGING GUIDELINES

Diagram 9

Poly bag header card back with 4-c process +

pms 877C spot. Shown with product photo use.

Metallic ink not recommended on uncoated stock.

4-color gradient + pms 877C

When no image is available, use this gradient graphic.

Gradient of 100% black +100% pms Process Blue use.

2-color: pms Process Blue + Black

Shown with solids, no image use.

Diagram 6

4-color Process + pms 877C

When image is available, use this layout.

ACCESSORIES & PACKAGING GUIDELINES

TUBE SPECIFICATIONS

FRONT:

Mazda logo must print in Mazda blue (pms Process Blue) and

black. Placement is flush right with product name in a clean, white

area. Product name should dominate within white area. Use s

pecified fonts. Indicate tics and instructions for placement of

picking and part labels on opposite side within clean, white area.

Using 4C Process + pms 877C:

If a 4-color product image is available, image is one-half

horizontally on the left side, and the other half, clean white space

and pms Process Blue is divided into two equal parts, divided by a

1/4”signature black band that bleeds right, butts left into image.

A 60% soft gradient of pms 877C (or 4-c substitute if restricted by

ink colors) comes from left-hand side of bottom white area and

blends to 0%.

(See Diagram 10)

If no image is available, a gradient of 100% pms Process Blue and

black fills one-half of top portion, and one-half bottom portion is

clean white space. Separate gradient and white area with 1/4”

signature black band, bleed left-to- right. A 60% soft gradient of

pms 877C (or 4-c substitute if restricted by ink colors) comes from

left-hand side of bottom white area and blends to 0%.

(See Diagram 11)

Using 2-Color Only:

If 2-color only, band should be pms Process Blue. Text should

be displayed flush left within solid blue (or Black if 2-color

restriction) area. Separate solid and white area with 1/4”

100% pms Process Blue band, bleed left-to- right.

(See Diagram 12.)

Diagram 11

4-color gradient + pms 877C

When no image is available, use this gradient graphic. Shown with gradient of black + pms

process blue use, and extend to full length of package (as shown) maintaining

ratio.

Diagram 10

4-color Process + pms 877C

When image is available, use this layout.

Diagram 12

2-color: pms Process Blue + Black

Shown with solids, no image use.

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