LG KS360 Manual de usuario

LG KS360

The Messaging

Phone

KS360 Colorful & funky design QWERTY slide for young message heavy users

-Full Qwerty Keypad Slide Phone

-Threaded SMS (Messenger-li e SMS)

-Touch Screen Dialling

-Coolest Designed Keypad / Vivid Colors

-Support SMS, MMS, IM, Email

Full Qwerty Keypad Messaging Phone

USPUSP

STPSTP

SUtilitarian Design & Utilitarian Feature

See ers of Messaging optimized phone

STPSTP

Comm.Comm.

See ers of Messaging optimized phone

in unique design and colors

Aged 18~mid 20s

Qwerty messaging phone with distinctive design

Tagline

Print (Print Ad, Poster, Leaflet)

PR Release, PR Guideline, Reviewers Guide

POP (5 items)

Concept

Material

Maximize fun of chatting with your friends

Half Pac age

Value Convenient messaging / Fun & easy SMS

2 MP camera

2.4” Large Display Screen

Charger Port

Memory card

Slot

Key Features

LG KS360

2 MP camera

MP3 Player/ FM radio

Po erful Picture Editor

Add text, Frame effect, Photo Art

1000 Phonebook and 500 SMS

2.4” Large Display Screen

Touch screen for calling

Q erty Keypad for easy and fast

Messaging

Threaded SMS (Ki i)

Bluetooth Messaging

EDGE

For Internet 2MP Camera

-Network : GSM Tri band (900 / 1800 / 1900)

- Dimension : 101.5 51 16.8 mm(TBD)

- Weight : TBD

- Display : 2.4” TFT 262K Color 240 320 pixel

- Camera: 2 MP With Video Recording

-1000 phone book memory

-500 SMS memory

- Messaging : SMS, EMS, MMS, E-Mail, Bluetooth Messaging

- Bluetooth (V2.0) with A2DP

- Java

GPRS

Other Features

GPRS

- Supported languages : English & Hindi with predictive word input T9

- 32 Polyphonic tones

- Memory

Internal memory – 14 MB

External memory – Supports up to 4GB Micro SD memory card(TBD)

- Document Viewer: doc, xls, ppt, gif, jpg

- Audio Format: MP3, AAC, AAC+

- Video Format: MPEG4/ H.263, H.264

- Battery Back up

Battery Capacity – 800 mAh Li-Ion

Talk time – Up to 3.5 hrs

Standby time – Up to 400 hrs

Colors

Green

Launching Colors

Aqua Blue

India Color

Black

BlackBlack

Black Red

RedRed

Red Pin

Target Profile

Main Target: Young Message Heavy Users

Utilitarian Feature & Utilitarian Design

Main Target: Young Message Heavy Users

Utilitarian Feature & Utilitarian Design

Aged 18-25 yrs

Students (High/College) or Entry level businessmen

KBF: Design > Price = Features > Brand

Aged 18-25 yrs

Students (High/College) or Entry level businessmen

KBF: Design > Price = Features > Brand

Target ProfileTarget Profile

Prefer goods expressing personality

Enjoy networ sites such as Faceboo , MySpace, etc.

Prefer unique design and vivid colors

Have many friends & social communities

Type of transportation: bus / subway

Sensitive to fashion and trend but spend wisely

Enjoy web surfing & chatting rather than watching TV

Prefer goods expressing personality

Enjoy networ sites such as Faceboo , MySpace, etc.

Prefer unique design and vivid colors

Have many friends & social communities

Type of transportation: bus / subway

Sensitive to fashion and trend but spend wisely

Enjoy web surfing & chatting rather than watching TV

Characteristics of TargetCharacteristics of Target

2.4” TFT Display

Key Features

LG KS360

Hot Key –

Touch screen for

calling

Key Features

Threaded SMS

No you can read your SMS Messages ith your replies

as “trail SMS messages”

And ith a feature like

Bluetooth Messaging

, SMS

LG KS360

And ith a feature like

Bluetooth Messaging

, SMS

messages are freely transferable from KS360 to any other

Bluetooth device*

* De ices supporting Bluetooth messaging only

Key Features

Same Message being typed

LG KS360

LG KS360 (QWERTY Keypad) LG Non- QWERTY Keypad

Time Ta en: 14

Seconds

Time Ta en: 8

Seconds

Sample Creative Visual

Tagline:

Ultimate Chatter Box

Details:

•Symbolizes non-stop texting with T-SMS

(Messenger-li e SMS)

•Full slide out view of Qwerty Phone for

accentuation

•Targeting young heavy message user

•Bright and colorful tone and mood to target

youthful mar et

Poster

PosterPoster

Poster

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