LEGO Architecture 21037 Manual de usuario

LEGO®House

Billund, Denmark

21037

Kjeld Kirk Kristiansen,

grandson of the founder and

current LEGO Group owner

LEGO®House

“For my family and myself, the LEGO Group has

always been much more than just a company

and our products more than just products. I am

very passionate about play and how children

learn through playing with LEGO®bricks.

This is essentially the LEGO idea and what the

LEGO House is all about.

It has been very exciting seeing this long-time

dream of having one place where everyone can

experience the LEGO idea come true.”

Scan the QR code with your

smartphone to see a video of

Kjeld Kirk Kristiansen talking

about the LEGO®House project

For many years, LEGO

employees and their guests enjoyed

visiting the small museum the company had created in

the converted house of the company’s founder, Ole Kirk

Kristiansen, in the heart of Billund.

All the visitors were thrilled to learn about the history of the

company and experience the philosophy behind LEGO

play, and many expressed the wish to be able to share this

experience with a wider audience. It was this enthusiastic

interest that sparked the dream of creating an actual LEGO

experience center.

Home of the Brick

“The location here in Billund is important.

We were founded here, and we want to help

develop and create life in the town, making it

attractive to both citizens and visitors.”

Kjeld Kirk Kristiansen

From the very beginning, the ambition with LEGO

House

was to create a unique and inspiring, hands-on and minds-

on experience, where LEGO fans of all ages could learn all

about the company and the endless play possibilities oﬀered

by LEGO bricks.

It was quickly agreed that the right location would be in

the center of Billund. This is where the LEGO story started

almost 90 years ago and the town still serves as the global

headquarters of the LEGO Group. Then came the task of

ﬁnding a partner who could design a distinctive building that

would become an integral part of the LEGO House experience.

The original patent certiﬁcate

for the LEGO®Brick from 1959.

Bjarke Ingels, Founding Partner of BIG-Bjarke Ingels

Group and architect of the LEGO®House, is not only a

globally renowned architect, but also an enthusiastic

LEGO fan. Before he and his team started working on the

LEGO House project, they spent some time playing and

building with LEGO bricks. They soon discovered that the

systematic creativity of LEGO play often matched the way

they approached an architectural task. They also found that

the modularity of the LEGO brick inspired them in their work

when designing the unique structure that would become

the LEGO House.

Behind the Design

“If BIG had been founded with the purpose of

building only one single building, it would be

the LEGO®House.”

Bjarke Ingels

According to Ingels, the idea for the LEGO

House was

to create “a cloud of interlocking LEGO bricks... a literal

manifestation of the inﬁnite possibilities of the LEGO brick.”

21 white bricks would be stacked on top of each other and

be crowned by the Keystone, which would be inspired by

the classic eight-knob LEGO brick.

These huge bricks will not only form internal spaces for

LEGO House activities, but also create a covered public

square and a series of interconnected terraces and

playgrounds for people to investigate and enjoy. In this

way, the LEGO House will be enjoyed both by fans who

came to experience the LEGO story and by local citizens

and visitors to the town of Billund.

“LEGO®House gives us the opportunity to show

how children learn through LEGO play, and at the

same time we tell the LEGO history in an involving

way which reﬂects our values.”

Kjeld Kirk Kristiansen

The completed LEGO®House covers an area of almost

129,167 sq. ft. (12,000 m2), 91,493 sq. ft. – (8,500 m2) above

ground and 36,597 sq. ft. (3,400 m

) of basement – and

reaches 75.4 ft. (23 m) into the Billund skyline. It consists

of four specially themed Experience Zones that oﬀer the

guests unique hands-on LEGO play experiences. There

is also a historic section underground that presents the

company’s heritage and relates the story of the development

of the LEGO products and Brand.

While the largest part of the building is reserved for paying

guests, almost a quarter of the above-ground area of LEGO

House – including most of the terraces, plus the café and

shop –are open to everyone.

From Idea to Reality

“LEGO®House is a super important project – not

only to BIG and myself but to millions of people all

over the world.”

Bjarke Ingels

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